Denim
Jeans are the most common garment in the world. There is nothing special or unique in a pair of jeans, we could say. They are not stimulating our imagination like designer handbag or piece of jewellery. So how the jeans superbrands are able to earn billions of dollars every year? First thing first, do you know the history of the most popular garment in the world? Levis have been the world's biggest selling jeans brand for over the 100 years. All because of Levis Strauss who was running the shop...