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The Coughing Billboard

New year, new resolutions? How many of them are from last year and the year before?? I will lose weight, read more, quit smoking….well never happen?? The new interactive billboard in Stockholm will try to help you with this last one. The billboards are equipped with a smoke detector, and If it detects smoke a movie is being started with someone coughing. The billboards are placed in various Swedish cities strategically placed where people usually smoke.
The coughing billboard is Apotik Hjärtat idea and goes around many European websites.


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