We are living in a world where popularity is measured by Facebook likes or Instagram followers, but now Credit Suisse created something more precise. Company has released an index “brand moment”, which collects on-line data to determine which brands are most popular on-line. Position in the ranking depends on how often people speak about particular brand in on-line media, blogs and chat rooms. After 27 months of, up until June 2014 their findings are pretty interesting. Vanessa Friedman from the New York Times has done a comprehensive review of the report.
The top brands in order are Ralph Lauren, Fendi, Louis Vuitton, Michael Kors, Burberry, Calvin Klein and Chanel. Brands below industry average are Prada, Coach, Tory Burch, Gucci, Kate Spade, Marc Jacobs and Hermès.