Gucci’s Spring 2018 Campaign

If somehow you don’t know who Alessandro Michele is, now is the time!
It’s often been said that a beautiful dress is like a piece of art. Well, it seems that Gucci’s creative director is taking that sentiment pretty seriously. Released in December advertising campaign, happens to look better suited for the walls of the Metropolitan Museum of Art than, say, plastered on grungy subway walls. Spanish-born artist Ignasi Monreal used “Utopian Fantasy” to create photorealistic artworks. The whole campaign is broken into three themes, each depicting one of the element: earth, sea and sky. As a result we have some truly inspiring images, that recall Renaissance artwork, of course complete with plenty of Gucci clothes.

This is not the first time, when Monreal is bringing his artwork into fashion world. In the past, he has collaborated with Dior on a campaign for Lady Dior handbags, created social media content for J.W. Anderson, and even contributed illustrations to Louis Vuitton’s current New York Exhibition, Volez, Voguez, Voyagez. He’s also previously worked with FKA Twigs on a number of projects, including collaborating on creative for her music video for “Two Weeks,” and designing tour merchandise.





Gucci Spring 2018 Campaign Image: Ignasi Monreal


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